Kellogg’s Muesli

We were briefed to come up with a campaign for Kellogg’s Muesli and communicate the fact that Kellogg’s Muesli had no trans-fat, no added preservative, and no cholesterol. Milind Suman was the perfect fit for the campaign as he is the embodiment of fitness and personal well-being. For the films we came up with a fun way to communicate the proposition by letting Milind turn the question of what is healthy in his breakfast on its head. In the films Milind tells the audience that it is equally important to know what is not there in your breakfast, which is tras-fat, cholestrol and preservatives. It was a fun campaign to work on and it did very well for the brand.