ITC Superia Soap

We were briefed to make a print ad for ITC Superia Shampoo. The target audience is tier 3 and some tier 2 cities and we had to communicate that now you will get 5 sachets of Superia shampoo at the cost of 4 sachets. When communicating to the concerned target audience we had to be very straight forward but at the same time aesthetically maintain the brand visual language. We kept the colour space in the warm earthy palette and coupled that with a welcoming beautiful talent to create the perfect frame to communicate the message. This key visual was adapted to different mediums of communication and advertising.