Castrol Activ
The zippyness of a scooter engine is one of its most important features. With time and because of constant use a scooter runs the risk of losing its zippyness. The brief was to drive home the message that Castrol Active Scooter is designed specially to maintain the swiftness of a scooter engine. Also it was to be communicated that it has Zipbooster Molecule technology for superior protection.
In India it is observed that many scooter owners are absolutely fine with using bike engine oil in their scooters. This reaps no benefit for the scooter. The brief was to portray the message that scooter engine oil is different from bike engine oil. They both are specially designed for their respective vehicles. Castrol Activ Scooter and Castrol Activ are particularly designed keeping in mind this fact.