Cadbury Gems: Umarless

The brief was to showcase the fact that Cadbury gems is now going to be even more colourful. The campaign line devised was ‘Gems Ko Kabhi Na Nahi Kehna’ with the proposition ‘Raho Umarless’. We tried to establish this world where Gems raining was very real and that is how people enjoyed it. The twist was the fact that even when colourful Gems is raining and the atmosphere is so beautiful you better not say no to Cadbury Gems.