All Ayurveda

I worked in a Branding firm called Bloody Paper Boat and got the opportunity to revitalize the branding of All Ayurveda which is world’s oldest Ayurveda online store. We created a brand for it that was approachable, natural and friendly. This includes visual strategy, brand identity, design language, collaterals, communication design and website UI design. The project was very enlightening as it gave me the opportunity to understand the rich heritage of our culture and our place in the ancient arts of healing and physical self-development. I was a part of a branding workshop with the client. It helped me understand how to involve all the stakeholders in the branding process. We decided the personality and tone of voice for the fresh look of All Ayurveda and came to a consensus with some metaphors to start the branding process which was very exciting to learn.