Brooklyn Nine-Nine

We in the team are all huge fans of Brooklyn Nine-Nine and we got an opportunity to make a fun engaging asset for the show. We designed a series of Instagram stories using Terry from the show which enabled the viewer to go back and forth on stories and make Terry do the pec dance. The asset did pretty well with the engagement and the client decided to also use it as a poster in the feed. As copy we used a catchphrase the character used often in the show and capitalized on his fan following. It was good fun working on this asset as a fan of the show and represent the vibe of the show in an interesting manner. The fact that Terry looks like a mountain of muscle from the outside but is a loving mush ball inside is what we wanted to communicate through the asset.