Home Stories
This was one of the most challenging campaigns our team pulled during the most initial stages of the first lockdown. This was an anthology around the advent of the covid 19 pandemic. The design team was tasked at creating the visual look of the movie along with the title treatment. We thought that since all the characters were locked in their houses (except the delivery guy but he served everyone who were locked in their houses), the door was one common element throughout all stories and hence we decided to include that front and center in the design language. Since the door was the central element we thought it only makes sense to give the title treatment the look of a doormat so that its incorporation is more seamless. It felt amazing as a team after we finished the campaign, to pull it off keeping in mind the chaos of the pandemic.