Ginny Weds Sunny

We were briefed to create the social marketing campaign for Ginny Weds sunny. It was happening around the wedding season and it made sense to portray the main characters in the best wedding look. This helped to intrigue their fans and the viewers in between wedding preparations. We created wedding magazine covers for the main characters with the Netflix masthead. Vikrant Massey and Yami Gautam were shot in chic wedding attire and these images were used in the covers with copy which further excited the viewers of what they could expect in the movie. It was necessary for us to maintain the wedding vibe throughout all communications of the movie and these two assets were one of the highlights of the campaign as far as design was concerned. This format of a magazine cover got pretty popular and later was used for many more titles to amplify the buzz around their main characters.