AK vs AK Jukebox

We were asked to make some assets for AK vs AK’s social marketing campaign and one of them was to create a video for YouTube portraying the fantastic soundtrack of the movie along with an interesting visual treatment. We took inspiration from the movie’s end credit sequence and created a video designed in 8 bit videogame style. In the video 8 bit versions of Anil Kapoor and Anurag Kashyap are going at it against each other. The background is a scene of Mumbai city which is also a crucial aspect of the movie. With every asset for the movie it was important to show the animosity between them and their struggle to one up each other. We wanted to change the background every time the song changed but the amount of time we got to execute this did not do justice to what we wanted to do. Overall the asset portrayed exactly what we wanted to communicate about their relationship.