Altered Carbon

This was my first project at The Glitch being in the Netflix team. We were asked to create the key visual for Altered Carbon to be used in its promotional campaign in India. At the time science fiction was not big among the Indian viewers and our task was to create a visual which can be used mainly for the outdoor advertising for the show and it needed to be invoking without being too sci-fi. After watching the show we decided that it was best to use the premise front and center in the communication. The show is based on a distant future where technology has made death obsolete and people can lose their body but not their consciousness which can be transferred to any other body. This premise along with the fact that the show is a murder mystery was the main hook on which the key visual was designed.