Anatomy of a F*ckboi

Our brand team was briefed to come up with a fun asset for Youtube which intrigues our social followers and builds engagement. At that time Vikranth Massey was the talk of the town on social because of his frequent appearance in different titles. He was regarded as the new Radhika Apte of Netflix and the team thought it was best to come up with an idea around him. Art directing this video was great fun. In the video Vikranth breaks down the characteristics of a fuckboi and gives tips as to how one can interact with him. He was given a lab court to make him a parody of an expert and his comments were illustrated by in house illustrators in our team. The viewers enjoyed the asset a lot specially because of the on-going popularity of Vikranth Massey and his superb performance.