Bajaj Pulsar

The brief was to design a series of print ads for Bajaj’s event, Pulsar Exchange Mania. The print ads had to have the biker attitude and a touch of style and arrogance. They needed to entice the consumer to give up their commuter segment bikes and scooters and go for Bajaj Pulsar and experience what riding is all about. The message had to be clear and precise along with captivating imagery.