Dairy Milk: KBC Digital Films

The brief was to make digital films to promote the news that you stand a chance to be a part of the Kaun Banega Crorepati studio audience. This had to be done without making the brand very over powering. The films had to be relatable and had to cover different demographics of people. It was also necessary to not mention Mr. Amitabh Bacchan anywhere in these films.

Approach:
We tried to make the films very relatable for our target audience. Everyone has a reason to be a part of the show as famous as KBC and that was what we tapped on. We designed five very different and fun characters to make the scripts even more effective. The films were shared and liked as desired and a lot of activity was noticed on Facebook as well.