Drive Social Key Visual

We were briefed to make the key visual and the title treatment for Drive which is a high speed, full throttle, rubber burning heist movie. The objective was to keep the main star cast as the central focus to “drive” recognizability and put the idea across that it’s a heist movie with cars being an important aspect. We got photo shoot dump of the main characters out of which we made some rough compositions and got the final approved. The title treatment we decided needed to look like a fast car to put it simply. The look and feel of the title treatment was extended to the packaging of the trailer as well which was also cut by our video team. The key visual was further used in the social marketing and promotion of the title.