Gujjubhai Ni Thali

I got an opportunity do a restaurant branding for an authentic Gujrati cuisine restaurant called Gujjubhai Ni Thali. Brief was to portray the essence of traditional Gujrat in an elegant and sophisticated manner. The restaurant is in the heart of south Mumbai and had to appeal to the target audience in that region. It also had to entice Gujrati cuisine lovers from around the city to come and visit Gujjubhai Ni Thali. It had to be showcased as a family restaurant where people can enjoy authentic Gujrati food in an ambience which gives them a feel of what Gujrat and Gujrati food is all about. Gujrati hospitality and décor was given utmost importance to complement the branding.