Kellogg’s Almond Honey

We were briefed to come up with an outdoor billboard for Kellogg’s Almond Honey variant. The billboard was going up in certain states of Bangladesh. Kellogg’s being a brand which had good ground in the region had to be very straight with their target audience. The brief was to communicate the fact that there is a new variant of Kellogg’s now in the market which is Kellogg’s Almond Honey which uses real almonds and real honey. This had to be communicated up straight. The setting and the visual design of the billboard was very easy to understand and in turn had good reception with the Kellogg’s consumers in Bangladesh and the brand experience a good acceptance.