Parachute Advansed Ayurvedic Hair Oil

At Ogilvy we got briefed to design print ads and a TVC for Parachute Advansed Ayurvedic Hair Oil. It was an interested project where we had to specifically target hair oil consumers in the southern regions of India. For the print ads, showcasing the hair was of utmost importance for the target audience. We made two print ads one to run throughout the year and the other to be used during Onam and other festivals in southern India. The product was also shot and displayed with all the ayurvedic ingredients because it had to be very evident that it is an ayurvedic product which has carefully combined the natural hair strengthening qualities of all these ingredients.