She: Social Poster

This is one of the assets we designed for the social marketing campaign of the show ‘She’, created by Imtiaz Ali. The show revolves around the life of a docile female police constable and how because of some series of events she had to go undercover to catch a wanted gangster. This event introduces her to many hidden aspects of her psyche and helps her recognize and hone her new found potential.  The person she had to become to go undercover was someone drastically different from who she was in real life. We thought it would be great to show this drastic change in the form of an asset to the audience in order to build intrigue. We made the poster taking images from the movie and stitched them together to show the crux of the movie in a nutshell.