Typewriter Novel Covers

For the movie Typewriter along with the key visuals we also came up with a social campaign where we treated each episode of the show like a mystery/ghost novel cover design. We got an illustrator on board for the same and narrowed down key plot points in each episode and they were denoted in the covers without giving too much away. The designs were also picked up on social media to promote the show. The look and feel was decided to be on the creepier side but the main objective was to build intrigue among the viewers. Art directing these was pretty straight forward and the response of the client was also very positive. These were very well received by the viewers and created the desired emotional response for the show. These along with the key visuals were crucial in the social promotion of the title.