Vir Das: For India

We got a brief to design the key visual for Vir Das’s Netflix special. After seeing the special we decided it has to have an Indian truck art look which was approved by the client. We also ended up cutting the trailer and the packaging for the same was also done by us. We exchanged couple of drafts and this look was finalised and was used for the social promotion of the special. We got a photo shoot which Vir had done for the special and after going through the images we decided to merge two of his images together to get the pose which we see now. We wanted Vir to have a welcoming look but not too formal (which was the vibe of the special) and hence we decided to have his legs crossed while he joined his hands to welcome the viewers.