Vir Das: Mind Fool

It was a pleasure to work for Vir Das’s world tour called Mind Fool. In this tour Vir will talk about things which he thinks of when he lets his mind wonder and will extrapolate content from there. The posters had to portray this fact in the best way possible. Both the posters had to represent Vir pondering over his thoughts and visually show what’s happening in his head or where he is in his head while he is busy thinking. The brief was to take inspiration from The Jester tarot card. Blue, white, and golden was the colour scheme decided to signify a sense of sophistication and establish an international appeal. The designs were further extended to digital assets which were used the promote the world tour.